In recent years, the academic scholars have been trying to explore a new framework to study the face concept. Modern studies tend to study the face concept from the perspectives of identity, face in interaction, face in multi-culture and face in impoliteness. Based on Bousfield’ s impoliteness theory, this paper explores the differences between Chinese and Western concepts of face in impoliteness speech acts. It is found that there are differences between Chinese and Western perspectives on face in direct impolite discourse.