According to the conditions of Marxist philosophy of realizing the active value of human, and the practice of colleges and universities' cultivating the college students' socialist core values, to respect, cultivate and strengthen the subjectivity of college students' abiding by the socialist core values should be based on the realization of the active value of their subject. Therefore, we should respect, cultivate and strengthen the "Three ZI": self-management, self-consciousness and freedom and make it evolve in the direction led by colleges and universities.