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| Research on Strategy for Enhancing Competitiveness of Regional Public Brand of Agricultural Products in Jilin Province |
| LI Mingxi
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| School of Economics and Management, Beihua University, Jilin 132013，China |
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Abstract To improve the competitiveness of regional public brand of agricultural products in Jilin province is the key to promote agricultural modernization and realize rural revitalization. Jilin province, as a large agricultural province in China, has advantages and abundant geographical resources. However, the current market competitiveness of agricultural products is relatively weak, and there are problems such as weak publicity, poor protection consciousness, and low degree of specialization in regional clustering of brands. Therefore, the paper focuses on how to improve the competitiveness of regional public brands in Jilin province, analyzes its influencing factors, and discusses the countermeasures so as to improve the competitiveness of regional public brands.
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Published: 25 February 2024
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