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| Research on the Development of Rural E-commerce and the Countermeasures from the Perspective of Political Economy |
| HAO Yingtong
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| School of Marxism，Northeast Electric Power University，Jilin City 132012，China |
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Abstract With the rise of Internet technology, the mode of e-commerce has penetrated into a large number of rural areas. While the scale of China's rural e-commerce platform continues to expand, relevant policies to support the development of rural e-commerce has also been issued. From the perspective of Marx's capital circulation, the weak agricultural product supply chain, low degree of brand of agricultural products, and serious loss of rural e-commerce merchants are problems existed in the development of rural e-commerce. In order to solve the problems, infrastructure construction should be strengthened, importance should be attached to the quality of agricultural products, investment in rural e-commerce should be increased. Only in this way can we help the efficient development of rural e-commerce.
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Published: 25 February 2024
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