Under the "going global" strategy of China's economic development, enterprises play a mainstay role. The adaptability and acceptability of the publicity page translation is the basis and premise for the success of the "going out" business. Localized translation is based on the needs of target language to solve language and cross-cultural communication problems. In the past, scholars paid more attention to the linguistic issues of web page translation than to the influence of cultural differences on the acceptability of information in the target language. This paper, taking Henan enterprises as examples, discusses the problems existing in foreign publicity web pages from the perspective of localization translation and the corresponding solutions, hoping to help enterprises expand their international business.