The academic paper makes an analysis of the advantages and existing problems in the development of ice and snow sports industry and explores the path of development in Jilin Province in the new era by adopting various methods, such as literature review, field trip, expert interview, and comparative case studies, based on Implementation Opinions of Expanding and Strengthening the Ice and Snow Industry of Jilin Province. The paper reaches a conclusion that the ice & snow sport industry should be expanded and strengthened under the guidance of new concept of development, by speeding up the transformation of economic development and adjusting of industrial structure, promoting industrial management system and modernization of management capability, solving the contradiction of imbalanced and insufficient industrial development in the process, so that Jilin Province will become a powerful province in ice and snow sports industry with economic innovation and competitiveness.