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| Research on the Impact of Digital Economy Development in Trade Partner Countries on Cultural Product Exports from China: Empirical Evidence from Panel Data of Countries Involved in the "Belt and Road" Initiative |
| HU Huan, ZHANG Liwei*
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| School of Economics and Management, Jilin Institute of Chemical Technology, Jilin 132022, China |
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Abstract This research is based on the panel data of 49 countries along the Belt and Road from 2008 to 2021. A fixed-effect model is used to explore the impact of the trade partner countries' development of digital economy on the export of cultural products from China. The results show that development of the digital economy significantly promotes the export of cultural products from China, however the increase in the number of trade partners will weaken the promoting effect of the digital economy, the trade partner countries' development of the digital economy will promote China's cultural product exports through the optimization of the industrial structure. Therefore, China should strengthen trade cooperation with countries that have a high level of digital economy, develop differentiated market strategies, and promote the optimization and upgrading of the cultural industry structure.
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Published: 20 December 2025
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