The traditional sports culture is an important part of national culture, but the development of it is worrying. The development is affected not only by internal factors, but also by the invasion of foreign culture. In the fact, the new media is a challenge and it brings opportunities for the development of the national traditional sports culture. By analyzing the advantages of traditional sports culture in the new media era, the development strategies are as follows: strengthening the construction of information platform, building a virtual community, building dynamic new media digital sports museum and exploiting the new media industry chain to disseminate the  traditional sports culture.