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| Research on the Teaching Reform of the Integration of Entrepreneurship and Innovation in Marketing Courses Based on Outcome-Based |
| PAN Meizhen, PAN Gaofeng
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| School of Economics and Management, Jilin Institute of Chemical Technology, Jilin City 132022,China |
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Abstract Innovation and entrepreneurship education in universities is an important way to the realization of education modernization and the building of an innovative country. It may be gradually integrated into the teaching of Marketing which is one of the core majors of management. In order to effectively implement innovation and entrepreneurship education, guided by the outcome-based education concept, teachers of Marketing can integrate the content of innovation and entrepreneurship education into professional education by setting course objectives, proposing education requirements, optimizing curriculum system, integrating it into professional course teaching to carry out teaching and evaluating, etc., which effectively improved the students' innovation and entrepreneurship ability. It lays a solid foundation for students' future career development in the field of marketing or self-employment.
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Published: 21 December 2025
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