新媒体环境下地方高校图书馆阅读推广SWOT-PEST分析及发展策略研究

doi:10.16039/j.cnki.cn22-1249.2021.04.019

摘要
相关文章
推荐阅读
Metrics

下载:

PDF (649KB)
输出: BibTeX | EndNote (RIS)

摘要

新媒体的出现给地方高校图书馆阅读推广服务发展带来了契机。本文结合问卷调查的结果，在阐述新媒体环境下地方高校图书馆阅读推广服务开展现状的基础上，利用SWOT-PEST分析方法对地方高校图书馆阅读推广工作的内外环境进行了全面分析，并据此提出新媒体环境下地方高校图书馆阅读推广工作的发展策略。

	服务
	把本文推荐给朋友
	加入引用管理器
	E-mail Alert
	RSS
	（）
	作者相关文章
	徐建锋
	周丽媛

关键词: 新媒体地方高校图书馆阅读推广 SWOT-PEST分析法

Abstract:

The emergence of new media brings an opportunity to the development of reading promotion services in local university libraries. Based on the results of the questionnaire survey, the article describes the current situation of the reading promotion service of local university libraries under the new media environment, and uses the SWOT-PEST analysis method to conduct the internal and external environment of the reading promotion work of local university libraries under the new media environment. Based on the detailed analysis, the development strategy of local university library reading promotion under the new media environment is proposed.

Key words: New Media Local University libraries reading promotion SWOT-PEST analysis method

出版日期: 2021-04-25 发布日期: 2021-04-25 整期出版日期: 2021-04-25

G252

引用本文:

徐建锋, 周丽媛. 新媒体环境下地方高校图书馆阅读推广SWOT-PEST分析及发展策略研究 [J]. 吉林化工学院学报, 2021, 38(4): 71-77.
XU Jianfeng, ZHOU Liyuan. SWOT-PEST analysis and Development Strategy research of reading Promotion in local university libraries under the new media environment . Journal of Jilin Institute of Chemical Technology, 2021, 38(4): 71-77.

链接本文:

https://xuebao.jlict.edu.cn/CN/10.16039/j.cnki.cn22-1249.2021.04.019 或 https://xuebao.jlict.edu.cn/CN/Y2021/V38/I4/71

[1]	杜巍, 易加斌. 课程思政理念融入“新媒体营销”教学的实现路径研究 [J]. 吉林化工学院学报, 2023, 40(8): 31-34.
[2]	贾司渤. 面向理工科高校大学生的阅读推广人培育方式研究 [J]. 吉林化工学院学报, 2022, 39(6): 81-87.
[3]	宣立颖. 对高校图书馆培养大学生阅读推广人的思考 [J]. 吉林化工学院学报, 2022, 39(4): 86-89.
[4]	宣立颖. 高校图书馆培养大学生阅读推广人现状及思考 [J]. 吉林化工学院学报, 2021, 38(8): 73-75.
[5]	塔程程. 文旅融合背景下图书馆阅读推广服务的创新策略探究 [J]. 吉林化工学院学报, 2021, 38(4): 78-80.
[6]	李双远, 曹盛誉. 新媒体背景下高职院校线上实训教学平台建设与创新教学方法研究 [J]. 吉林化工学院学报, 2021, 38(10): 40-46.
[7]	周志成, 赵亮. 基于企业微信的高校信息公开平台设计与应用研究 [J]. 吉林化工学院学报, 2020, 37(7): 41-44.
[8]	周志成, 赵亮, 张俏. 新媒体视角下高校信息公开工作机制研究 [J]. 吉林化工学院学报, 2020, 37(12): 41-43.
[9]	汤阔. 《数字音频制作与创作》课程教学研究与探索 [J]. 吉林化工学院学报, 2020, 37(12): 25-27.
[10]	周丽媛. 基于品牌整合营销的高校图书馆阅读推广服务研究——以吉林化工学院“书香化院，悦读在身边”读书文化节为例 [J]. 吉林化工学院学报, 2019, 36(8): 9-12.
[11]	李瑶. 以融媒体中心建设为抓手为高校宣传工作提供有力支撑 [J]. 吉林化工学院学报, 2019, 36(8): 79-82.
[12]	周丽媛. 以资源保障为基础推进区域资源共享——吉林市高校图书馆社会化服务研究 [J]. 吉林化工学院学报, 2018, 35(12): 103-106.
[13]	杨志林, 孙威. 新媒体时代下民族传统体育文化的发展研究 [J]. 吉林化工学院学报, 2018, 35(12): 92-95.

[1]	SUN Xiao-feng, YU Wen-xin, ZHU Ming-wei, JIE Meng, JIANG De-lon. Research on the Piezoelectric Pump Application in Continuous Ink Supply System of the Inkjet Printer[J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(3): 15 -18 .
[2]	SU Ji-yi, QU Ming-lei, MA Hong-tu. Preparation and Study of Nano-crystal Doped with Rare Earth Ions[J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(3): 52 -57 .
[3]	ZHOU Hong-li, ZHANG Yang, CUI Hao, XUE Jian-fei. Primary Exploration of the Applied Pharmaceutical Talents Training in Ordinary Engineering Colleges Based on Social Needs and R ecruitment Drives[J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(2): 1 -4 .
[4]	LI Long, WANG Xue-mei. Research on Higher Education Assessment Mode Based on Formative Evaluation and Information Entropy Theory[J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(2): 8 -12 .
[5]	ZHAO Dong-xu. On the Application of “Flipped Classroom”in the ESP Courses Teaching:Taking Food Professional English as an Example[J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(4): 33 -36 .
[6]	LIU Fang-tong, WANG Ying, ZHANG Ke-shi, JIN Li. The Study of Absorption of Ponceau 4R by Amorphous Calcium Phosphate Modified Zero Valent Iron[J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(5): 18 -22 .
[7]	GAO Jing-nan. Research on Cultivating Socialist Core Values of Higher Vocational College Students from the Perspective of Chinese Traditional Culture[J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(6): 75 -78 .
[8]	Chen libo, Yan guangping. Study on activity and sedimentary performance of microorganism by pressurized aeration [J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(7): 18 -20 .
[9]	Yanan Guan, Hao Zhang, Xiaoshuang Li, Lili Lian, Xiyue Wang, Wenxiu Gao, Bo Zhu, Dawei Lou. Fluorescence Method for Determination of Mercury(II) Ions Based on DNA and Monolayer Tungsten disulfide[J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(7): 36 -38 .
[10]	FENG Su-yang, ZHONG Jian-qiang, TAN Jia-ning, QU Xiao-shu, YANG Yan-yan. Preparation and Electrochromic Property of Vanadium Substituted Phosphotungstate/Congo Red Nanocomposite[J]. Journal of Jilin Institute of Chemical Technology, 2018, 35(7): 75 -78 .

Viewed

Full text

Abstract

Cited

Shared

Discussed