Positioning journal of local college and university scientifically and rationally, analyzing the advantages of local university journals in serving local economy are the main aims of this paper. Taking Journal of Beihua University as an example, we probe into the paths of the journals’ boosting local economic construction by making use of their advantages of the journals and by considering local characteristics: building a platform for diverse participation, paying attention to the publication of special issues, creating a feature column, innovating push channels, which are expected to help to achieve the goal of periodical development and serving the local economic construction.