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Research on Strategies for the Development of Hongqi Automobile Culture Industry Enabled by Technology Innovation
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LV Shanshan, LI Mengying
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Department of Economics and Management, Jilin Teacher's Institute of Engineer and Technology, Changchun 130052, China
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Abstract
In the context of continuous breakthroughs in cultural industry and technological innovation, digital technologies such as virtual reality, artificial intelligence and Big Data have fully empowered the automotive cultural industry of FAW Hongqi. This article mainly explores the construction of the digital cultural industry chain of FAW Hongqi automobile and the development strategies of the cultural industry.
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Published: 25 October 2023
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