On the basis of determining the connotation of the value of the integrated development of ice andsnow tourism and rural tourism , this study sums up the practical challenges faced in system planning , operationmechanism and resource utilization , and then determines the practical direction based on the concept ofscience , foresightand maneuIverability , so as to benefit the developers , builders and participants who implemethe integrated development of ice and snow tourism and rural tourism , which has important practical and socialbenefits to further enhance the dominant status of rural residents rural cultural sef-confidence and urcultural vitality , as well as to improve self-transmission , protection and development of ice and snow tourismand national culture.