In this paper, the factors influenced the college students' willingness to take the postgraduate entrance examination are analyzed and divided into four categories: family factors, employment factors, social factors and personal factors, and further divided into 15 sub-categories. The data obtained through questionnaire survey are used for descriptive statistical analysis. Furthermore SPSS software is used to establish a binary logistic regression model which shows the factors influenced the college students' willingness to take the postgraduate entrance examination, which is to provide reference for college student.