In order to implement the fundamental task of cultivating the students' morality, and improve the educational effect of New Media Marketing course, based on the necessity of integrating ideological and political concepts into the teaching, this paper focuses on four aspects: designing course objectives based on ideological and political education concepts, mining ideological and political elements based on course content, utilizing mixed teaching models to improve the integration of ideological and political education in courses, and constructing the ideological and political evaluation system of the course to explore the implementation path of integrating ideological and political concepts into the teaching of New Media Marketing.