The arrival of the Internet era has brought new opportunities for the innovative development of urban cultural tourism. Taking Jilin tourism development  as the research object, give full play to the advantages of Internet + was proposed, combined with modern means of science and technology, build first-class tourist and cultural city, to provide convenient services for tourists, push the classic scenic landscape, travel route, the best vantage point, etc., achieve wisdom, improving visitors' travel experience, thus promote the regional cultural tourism development. Further rely on WeChat public platform to develop user groups, fully show the elegant demeanor of Jilin city, and attract more users. This paper makes an in-depth analysis of Jilin city's regional culture and tourism resources, and makes a systematic program customization of the analysis results. It gives Suggestions from the theoretical level and provides a feasible development plan, which has certain practical significance.