The world trading system lacks trade-related global rules for e-commerce. The launching of WTO e-commerce plurilateral negotiations has brought dawn to the construction of global e-commerce rules. However, different positions and various views from the participating members have brought uncertainty to the prospect of negotiations. As the largest developing country, China will certainly regard "development" as the purpose and continually contribute Chinese wisdom to the establishment of global e-commerce rules. By reviewing the development of e-commerce and the progress of the negotiations on e-commerce, comparing the positions of various countries, this paper analyzes the obstacles to negotiation, in order to promote policy researches on China's strategy to participate in the WTO e-commerce negotiations.