In the new period, the leisure consumption of urban residents has gradually become an important form of consumption. Based on the characteristics of "demand-oriented" consumption of urban residents in the new period, this paper analyzes the practical difficulties restricting the leisure consumption of urban residents from four aspects: product planning, infrastructure, product development and industrial publicity. Combined with the demand of urban residents and the restricting factors of leisure consumption development in China, this paper starts from four aspects: strengthening the guidance of industrial planning, strengthening the industrial development chain, improving the quality of product service and strengthening the publicity of leisure products, so as to enhance the development ability of China's leisure industry and meet the leisure consumption demand of the public.