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吉林化工学院学报, 2023, 40(8): 31-34     https://doi.org/10.16039/j.cnki.cn22-1249.2023.08.008
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课程思政理念融入“新媒体营销”教学的实现路径研究

杜巍,易加斌
哈尔滨商业大学 商务学院,黑龙江 哈尔滨 150028
Research on the Implementation Path of Integrating Ideological and Political Concepts into the Teaching of New Media Marketing
DU Wei, YI Jiabin
Business School, Harbin University of Commerce, Harbin 150028, China
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摘要 

为落实立德树人根本任务,提高新媒体营销课程的育人效果,在论述课程思政理念融入新媒体营销教学的必要性的基础上,围绕基于思政育人理念设计课程目标、基于课程内容挖掘思政元素、利用混合教学模式提高课程思政融合度以及构建课程思政评价体系四个方面,探讨课程思政理念融入“新媒体营销”教学的实现路径。

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杜巍
易加斌
关键词:  课程思政  新媒体营销  实现路径     
Abstract: 

In order to implement the fundamental task of cultivating the students' morality, and improve the educational effect of New Media Marketing course, based on the necessity of integrating ideological and political concepts into the teaching, this paper focuses on four aspects: designing course objectives based on ideological and political education concepts, mining ideological and political elements based on course content, utilizing mixed teaching models to improve the integration of ideological and political education in courses, and constructing the ideological and political evaluation system of the course to explore the implementation path of integrating ideological and political concepts into the teaching of New Media Marketing.

Key words:  ideological and political education in course teaching    New Media Marketing    implementation path
               出版日期:  2023-08-25      发布日期:  2023-08-25      整期出版日期:  2023-08-25
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引用本文:    
杜巍, 易加斌.

课程思政理念融入“新媒体营销”教学的实现路径研究 [J]. 吉林化工学院学报, 2023, 40(8): 31-34.
DU Wei, YI Jiabin. Research on the Implementation Path of Integrating Ideological and Political Concepts into the Teaching of New Media Marketing . Journal of Jilin Institute of Chemical Technology, 2023, 40(8): 31-34.

链接本文:  
https://xuebao.jlict.edu.cn/CN/10.16039/j.cnki.cn22-1249.2023.08.008  或          https://xuebao.jlict.edu.cn/CN/Y2023/V40/I8/31
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