The development of media integration is an inevitable requirement for colleges and universities to carry out news publicity work. In view of the problems existing in the construction of college student journalists, it is proposed to start with "elective courses + online learning resources + on-campus training" to learn relevant professional knowledge. With the school's financial media center as the base, it provides a practical platform for student journalists. And the student journalists' understanding of the concept of media integration and communication deepened, and their Internet thinking and innovation ability constantly improved.