During the 14th Five-Year Plan period, Jilin Province is committed to strengthening the integration of culture and tourism, emphasizing the gaol of building a trillion-yuan level tourism industry within five to ten years. The development of this series of tourism industries cannot be separated from scientific top-level design. This paper aims to provide strategic ideas and implementation strategy for the development of Jilin Province's tourism industry based on a clear understanding of core concepts and corresponding theoretical support. By applying economic theory and relevant theories in the field of tourism management, this paper focuses on the overall planning of the tourism market and the branding of tourism products, and also provides development strategies for the high-quality implementation of the 14th Five-Year Plan in Jilin Province.