Ideological and political work in universities is an important part of higher education. As the main undertaker and practitioner of ideological and political work, counselors also play a vital role in cultivating applied talents. The author analyzed the applied present situation of undergraduate colleges and universities education and pointed out that in training talents that will face information age and training personalized talents, the counselors face a huge challenge and based on this, the author puts forward that the counselor should be the bridge and the link, shoulder the responsibility of contacting the native family members, professional teachers and students to establish a comprehensive education and training mode of monitoring the whole process and all directions.