企业外宣网页本地化翻译问题分析及对策研究——以河南为例

doi:10.16039/j.cnki.cn22-1249.2019.04.019

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摘要

在我国经济发展“走出去”战略下，企业发挥着中流砥柱的作用。外宣网页翻译的适应度和接受度是企业“走出去”成功与否的基础和前提。本地化翻译以目的语的需求为基准，解决语言和跨文化交际问题。以往学者多关注与网页翻译的语言学问题，忽视文化差异对于信息在目的语中接受程度的影响。本文以河南企业为例，从本地化翻译角度探讨外宣网页存在的问题及相应的解决对策，希望对促进企业扩展国际业务有所裨益。

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	李晓静

关键词: 本地化翻译跨文化交际问题对策

Abstract:

Under the "going global" strategy of China's economic development, enterprises play a mainstay role. The adaptability and acceptability of the publicity page translation is the basis and premise for the success of the "going out" business. Localized translation is based on the needs of target language to solve language and cross-cultural communication problems. In the past, scholars paid more attention to the linguistic issues of web page translation than to the influence of cultural differences on the acceptability of information in the target language. This paper, taking Henan enterprises as examples, discusses the problems existing in foreign publicity web pages from the perspective of localization translation and the corresponding solutions, hoping to help enterprises expand their international business.

Key words: localization translating intercultural communication problems countermeasures

出版日期: 2019-04-25 发布日期: 2019-04-25 整期出版日期: 2019-04-25

ZTFLH:

H315.9

引用本文:

李晓静. 企业外宣网页本地化翻译问题分析及对策研究——以河南为例 [J]. 吉林化工学院学报, 2019, 36(4): 80-84.
LI Xiaojing. Analysis of the Localization Translation Problems of Enterprise Foreign Publicity and the Countermeasures: A Case Study of Henan Province . Journal of Jilin Institute of Chemical Technology, 2019, 36(4): 80-84.

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http://xuebao.jlict.edu.cn/CN/10.16039/j.cnki.cn22-1249.2019.04.019 或 http://xuebao.jlict.edu.cn/CN/Y2019/V36/I4/80

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