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吉林化工学院学报, 2021, 38(5): 95-100     https://doi.org/10.16039/j.cnki.cn22-1249.2021.05.020
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基于感知价值理论的乡村休闲旅游游客需求维度分析
刘涵
亳州职业技术学院 教育与管理学院,安徽 亳州 236800
Analysis on Tourist Demand Dimension of Rural Leisure Tourism based on the Theory of Perceived Value
LIU Han
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摘要 

乡村休闲旅游游客需求维度受到旅游景区服务程度的影响,分析精度较差。以提高乡村休闲旅游游客需求维度分析精度为目的,提出了基于感知价值理论的乡村休闲旅游游客需求维度分析。根据乡村休闲旅游游客需求维度分析,对乡村休闲旅游游客需求维度分析方程拟合处理,修正乡村休闲旅游游客需求维度系数,建立了乡村休闲旅游游客需求维度分析方程。通过乡村休闲旅游游客需求维度分析流程,实现了乡村休闲旅游游客需求维度的分析。实验结果表明,基于感知价值理论的游客需求维度分析方法无论在高服务条件下还是低服务条件下,都具有较高的乡村休闲旅游游客需求维度分析精度,在实际应用中,运用该方法能够准确分析得出乡村休闲旅游游客需求维度,提升乡村休闲旅游游客的满意度。

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刘涵
关键词:  感知价值理论  乡村休闲旅游  游客需求  维度分析     
Abstract: 

The demand dimension of rural leisure tourism tourists is affected by the service level of tourist attractions, and the analysis accuracy is poor. For the purpose of improving the accuracy of rural leisure tourism tourist demand dimension analysis, a rural leisure tourism tourist demand dimension analysis based on the theory of perceived value is proposed. According to the analysis of the demand dimension of rural leisure tourism tourists, the demand dimension analysis equation of rural leisure tourism tourists is fitted and processed, the demand dimension coefficient of rural leisure tourism tourists is corrected, and the demand dimension analysis equation of rural leisure tourism tourists is established. Through the analysis process of the demand dimension of rural leisure tourism tourists, the analysis of the demand dimension of rural leisure tourism tourists is realized. The experimental results show that the tourist demand dimension analysis method based on the theory of perceived value has high analysis accuracy of the rural leisure tourism tourist demand dimension regardless of high service conditions or low service conditions. In practical applications, this method can be used accurately. Analyze the demand dimension of rural leisure tourism tourists and improve the satisfaction of rural leisure tourism tourists.

Key words:  perceived value theory    rural leisure tourism    tourist demand    dimensional analysis
               出版日期:  2021-05-25      发布日期:  2021-05-25      整期出版日期:  2021-05-25
ZTFLH:  F272  
引用本文:    
刘涵. 基于感知价值理论的乡村休闲旅游游客需求维度分析 [J]. 吉林化工学院学报, 2021, 38(5): 95-100.
LIU Han. Analysis on Tourist Demand Dimension of Rural Leisure Tourism based on the Theory of Perceived Value . Journal of Jilin Institute of Chemical Technology, 2021, 38(5): 95-100.
链接本文:  
http://xuebao.jlict.edu.cn/CN/10.16039/j.cnki.cn22-1249.2021.05.020  或          http://xuebao.jlict.edu.cn/CN/Y2021/V38/I5/95
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